94% of sales teams can't use AI effectively. Learn why the AI skills gap is costing revenue teams deals and what L&D leaders are doing to fix it in 2025. Only 6% of sellers use AI tools effectively, despite widespread availability. The 2025 AI skills gap is costing revenue teams deals, slowing pipeline velocity, and creating inefficiencies worth $750K annually. This article examines current research from Salesloft, Bain & Company, and IBM on what's holding teams back—and reveals the three strategies L&D leaders are using to drive real AI adoption and measurable revenue impact.
Deep dive into how to use Zapier's AI Agents and how to use them to create workflows that Actually make a difference in GTM
The GTM AI Academy, led by Jonathan Kvarfordt, is at the forefront of revolutionizing the way Go-To-Market (GTM) professionals leverage artificial intelligence. A cornerstone of this revolution is the Prompting Guide, an essential tool designed to empower professionals in sales, marketing, and customer success to harness AI effectively.
In the rapidly evolving landscape of go-to-market (GTM) strategies, artificial intelligence (AI) is progressively redefining the norms and setting new benchmarks. From agents to organizational AI, the potential for transforming business processes with AI is immense. But what does this mean for GTM professionals, and how can they leverage AI to drive innovation and success?
