Ready to become
AI-Powered?
You’ve built your career mastering the go-to-market game.
But the rules just changed—and the winners know how to use AI to move faster, create better, and operate at scale.
GTM AI Academy gives you the skills, systems, and edge to lead in this new era.
Business & Career Impact > Learning Tools
AI IS OVERWHELMING
GTM TEAMS RIGHT NOW
New tools launch every week.
Your feed is flooded with hype, noise, and “experts” who’ve barely used ChatGPT twice.
Meanwhile, your targets are going up—and your time is disappearing.
If you don’t get focused and skilled fast, you’re not falling behind—you’re getting left out of the next generation of GTM.
ALMOST EVERY GTM LEADER & PRO I TALK TO:
ALMOST EVERY GTM LEADER & PRO I TALK TO:
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Feels buried under new tools and conflicting advice
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Is expected to “use AI” with no real training or use cases
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Doesn’t know what’s signal vs. noise in the AI space
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Is stuck trying to hit goals with less headcount and more pressure
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Wastes hours jumping between tabs instead of driving pipeline
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Wants to improve—but has no system, no coaching, and no time
THIS IS WHY THE
GTM AI ACADEMY WAS BUILTTO TURN YOU INTO A HIGH-PERFORMING, AI-POWERED TEAM
These programs give you and your team the systems, prompts, and proven workflows to apply AI across every stage of your go-to-market motion—from pipeline generation to close, handoff, and beyond.
We don’t teach theory.
We give you repeatable frameworks, real examples, and high-leverage AI strategies you can start using today—and adapt as the landscape evolves.
If you’re ready to stop guessing and start executing with AI, this is where it begins.
Who we are
About GTM AI Academy
AI Education specifically made for GTM Professionals
Flexible Learning Options
No matter what you're doing or where you are, you can do a full course, learn in one module, or join the monthly AI Edge subscription with weekly microlearning.
Certifications
Learn your way through a competency based model of learning to drive real business results through AI.
Hybrid Learning
We do live workshops, Q&As, Training, and Coaching that compliments the online course material.
Our school with your words
#is unexpected | #is awesome | #has quality features | #saved my life | #is the best
AI previously seemed like a way to remove humans from the equation in tech and other industries up until recently. GTM AI Academy has been a major game changer in how I view optimizing processes, providing more accurate solutions to teams, and expanding my reach to the tens of hundreds of reps that I am enabling.
This in-depth course offers creative problem-solving strategies for exceptional enablement in our evolving world. As a layoff survivor, I'm passionate about impacting organizations and I believe the AI concepts, tools, and applications covered are invaluable for anyone in GTM or revenue roles.
Rachel Antone
Sales enablement Manager
Blackline
Sales enablement Manager
Blackline
If you're looking to understand the foundations as well as the *applications* of AI, I strongly recommend this course.
2 modules alone (Framework and Strategies & Examples) would be worth the price.
2 modules alone (Framework and Strategies & Examples) would be worth the price.
dave lichtman
founder and ceo
enablematch
founder and ceo
enablematch
My experience at the GTM AI Academy, guided by the expert and approachable Jonathan, was nothing short of fantastic. Initially aiming to use AI for simple task automation, I discovered the course offered much more. It adeptly unveiled the AI world to me, with a focus on crafting effective prompts and strategies for efficient daily task management. Jonathan’s blend of deep expertise and a friendly teaching approach made even the most complex concepts accessible and engaging. For anyone looking to integrate AI into their GTM role, this course is a standout choice, striking an ideal balance between practical skills and delving into boundless possibilities.
Corina maior
Sr. Revenue operations analyst
Opencorporates
Sr. Revenue operations analyst
Opencorporates
Testimonial
Enablement Leader Dannii Mathers
Write your awesome label here.
Using AI to create a Qualification Framework
Courses
Subscribe for Access to the entire GTM AI Academy
AI Education for the GTM Community
Education for GTM Professionals from all backgrounds from customer success, sales, revenue, partner, SDR, onboarding, content, learning and development, and more.
Competency Based Learning
The goal is not to just know things, but to be able to apply it and be competent as a GTM AI professional and execute with AI.
Business Results > Learning Tools
We don't just throw a ton of tools at you. Our focus is business results first and then using AI tools to drive towards those metrics that matter to a business and to you.
Real World Application
We go past theory and use real world application as the assessment for each course. It is not what you know, it is focused on what you can do with AI.
Community included
If you are feeling stuck or need help with something, we have a thriving community of professionals on our discussion forums who are happy to lend a hand.
Your teacher
The Founder
Jonathan Kvarfordt
AI Transformation Nerd
GTM Expert
GTM Expert
Jonathan Kvarfordt (Coach K) is a GTM and AI strategist who’s trained thousands of professionals through GTM AI Academy, where he teaches modern teams how to sell, operate, and scale using AI.
He’s the Head of GTM Growth at Momentum.io, an AI advisor to startups like GTMBuddy, Empler.ai, Theysaid.ai, Luster.ai, Symbe, Spiky.ai, and Recapped, and has taught AI in professional education as an Adjunct Professor at Bryant University.
A 3x “Ones to Watch” by the SEC, Enablement Legend from Seismic, and speaker at Forrester and HSE, Jonathan has helped both Fortune 500s and startups build AI-powered revenue systems that work.
Frequently asked questions
What can you offer that I cannot get in other online resources?
Unlike other courses that are more broad in using AI, we focus on the specific daily workflows and tasks for GTM Professionals and how to apply what you learn in real world applications.
Do I need previous experience ?
There’s no need to have any prior knowledge for courses. We offer the Generative AI Foundations to help those who want help with the basics and advanced options for specific roles or functions.
How can I choose my courses?
It’s simple: you don’t have to.
When you subscribe to the Academy, you unlock everything—every course, prompt pack, workflow guide, and micro-training in the GTM AI Academy catalog. Whether you're in Sales, Marketing, Enablement, or RevOps, you can follow one of our curated learning paths or jump straight into the content that solves your biggest challenge today.
You have two options:
$550/year All Access Pass – full access to all current and future courses
$999/year Masters Pass – everything above, plus access to live sessions, AI Agents portfolio, AI office hours, and expert feedback
If you're not sure where to start, we’ll guide you. Just reach out—and we’ll help map the right path for your role and goals.
When can I start studying ?
You may enroll any day of the year. Be online and start studying within a matter of seconds after enrolling. You have full access to content, PDFs, courses, and group calls or recordings.
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