What can you offer that I cannot get in other online resources?

Unlike other courses that are more broad in using AI, we focus on the specific daily workflows and tasks for GTM Professionals and how to apply what you learn in real world applications.

Do I need previous experience?

There's no need to have any prior knowledge for courses. We offer the Generative AI Foundations to help those who want help with the basics and advanced options for specific roles or functions.

How can I choose my courses?

When you subscribe to the Academy, you unlock everything—every course, prompt pack, workflow guide, and micro-training in the GTM AI Academy catalog. You have two options: $550/year All Access Pass for full access to all current and future courses, or $999/year Masters Pass for everything above plus access to live sessions, AI Agents portfolio, AI office hours, and expert feedback.

When can I start studying?

You may enroll any day of the year. Be online and start studying within a matter of seconds after enrolling. You have full access to content, PDFs, courses, and group calls or recordings.

AI teaching AI Strategy!

This course is fully taught, tested, and trained by AI as a test run. The goal is to learn AI Strategy and how to apply it in your company

Course Lessons

Created by

Founder, Chief AI Officer

Jonathan Kvarfordt aka Coach K is an experienced leader in go-to-market strategies and AI integration. With a deep understanding of sales, marketing, and enablement, he has dedicated his career to helping organizations leverage AI to optimize their business functions. As the creator of innovative frameworks and the founder of GTM AI Academy, Jonathan focuses on making AI accessible and practical for teams at all levels. As the author of this guide, he provides clear insights and actionable strategies to help professionals incorporate AI into their daily workflows and long-term business goals.

Salt Lake City, UT